Cinnamon Toast Crunch hit the road helping families across the country fuel their fun. Launching from the Nickelodeon Slimefest in Chicago, CTC mobile cruised Historic Route 66 Highway surprising and delighting families at 22 different stops, ultimately arriving at the end of Route 66 on Santa Monica Pier. This mobile mini drive-through experience allowed road  trippers to earn samples of CTC and other cool swag in exchange for ordering off the Menu of Crazy. Lots of laughter and sweet rewards contributed to lasting memories of family excursions from the road.